3 posts tagged “google”

I have been working with optimizing Web sites for a while now.  I fully understand as much as one can in terms of how search engines work.  There is always the opportunity to learn more, reach out to the people who are more experienced, and study and test what entails making a site rank higher in search results.  However, lately, MSN is not making any sense to me at all.  I know that I have read that others have had similar issues with MSN, but it doesn't make sense to me that their results fluctuate so often.  For instance, when I was searching for one of my main keywords, gift cards, the results were varying on a daily basis.  Not to mention the site that was number one for a few short hours was not optimized at all.  Then, all of a sudden the results completely flipped and there GiftCards.com was back in the first natural position...unbelievable.  Many agree that MSN's is very different than Google's and Yahoo's, but I just don't understand the results fluctuating so frequently.  

I have spent the last three weeks changing every destination url for all of the keywords I have in Yahoo, MSN, Ask, and Business.com.  WOW!  I have over 25,000 keywords related to gift cards and I have to individually create them in a Google builder and then place them in a spreadsheet and upload them accordingly.  Sound like fun?  I am doing this because I want to be able to track all of my statistics in Google Analytics.  GA is one of the best analytical programs going in my opinion and it is free as well.  Therefore, the payoff will be great for me, but for now, it is making my eyes go numb.  I don't spend all day doing this or I wouldn't be able to get the rest of my work done, but I try to do more than a thousand a day.  I am almost finished with Ask and I finished Business.com's keywords.  Wish me luck with the rest.  

I sent an email this week to the Google Checkout Team.  Actually, I had to email a contact of mine at Google AdWords first to get the correct email address for Google Checkout because they do not like to make their email addresses very accessible.  I don't know if that is a good thing for them or not.  I understand that they would probably be inundated with emails from too many people, but they do employee an awful lot of people.  Anyways, I was able to email the Google Checkout Team and ask if GiftCards.com could add Google Checkout to their ordering process.  I received a reply two days later that said we unfortunately were not allowed to offer this service due to Gooogle's terms and conditions.  I will be honest, I have never been one for rules, but I can appreciate them...I guess.  I quickly emailed the team back quoting the terms and conditions and reiterating that I really want to offer this service.  I will let you know what they say.